Apart from three field officers and four field supervisors, Top Of Mind® has more than 30 male and female expert interviewers, who can work on various fields : Tunisia, Algeria, Morocco and Libya.
Our on-site team who is in charge of data processing uses utmost software: Snap Surveys®, QPSMR®, Runner®, EPI INFO®, Dimensions® and NIPO®.
Our expertise is based on the reliability and accuracy of our processes, as shown below:
- Phase 1
- A pilot test is carried out in each location mentioned to test suitability of questions and operational aspects.
- The pilot study consists of 30 completed interviews.
- Pilot results including raw data shall be submitted, based on approval, the entire fieldwork will be carried.
- Phase 2
Actual face-to-face surveys are conducted with the respondents using a predefined structured questionnaire.
- Phase 3
- Data entry and data processing
- Raw data delivered in MS Excel (.xls).
Quality and reliability of research process are strictly back checked:
Physical back check
30% of samples go for physical verification by team leader on field and are conducted on the second day after the interview is completed.
Telephonic back check
70% of samples are back checked by independent quality checking team, 2 or 3 days after the receipt of questionnaires