Qualitative Studies

Top Of Mind® brings forth a powerful suite of qualitative marketing research services to understand the depth and range of consumer attitude and behaviour.

With years of research and consulting expertise, we excel in conducting all types of qualitative researches. Routine explorations include:

  • Focus group discussions, mini-groups and paired interviews
  • In-depth interviews
  • Observational techniques combined with interviewing are called up for in-home visits and ethnographics